Better engage our youth through use of Facebook and Twitter
Youth are the key to sustainability! Finding the best ways to engage them will garner more success through commitment, investment and excitement. Facebook and Twitter (via text messages to cell phones) are the primary means to reach youth.
Lori Bush commented
In the US today - more than 75% of kids (8-18) have cell phones, with the bulk of kids getting them in middle school. A surprising 95% of students over the age of 17 have smart phones.
More importantly, 73% of online teens and young adults use social network sites - so if you want to BE where your audience is, you MUST be on Social Networking sites.
I think that this is a great idea