The reduction of the stigma associated with mental illness
The number of famous and successful people who have come out of the closet about serious mental illness has helped to reduce the stigma associated with having the disease. Studies that are showing physical causes in the brain for mental illness also help to reduce the stigma. This continues to be a huge barrier to treatment, but there has been progress.
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Robert Massey commented
Even the freakin' APA has had to acknowledge that the medical model of mental illness has done NOTHING to improve stigma (and may have made it worse)..